New digital ventures
The past and future transformational effects of digital technologies on business, the economy and society means that we need a generation of researchers who can understand the dynamics of digital innovation, drive research in this area and engage in translational activities.
Creating, understanding and exploiting new business models facilitated by new digital technologies is a difficult and complex task, often requiring trial and error and new approaches to prediction. This priority area could address questions such as: what does digital innovation mean for traditional business models; how will the speed and scale of change affect wider growth and; how might crowd sourcing, social media and open innovation, for example, influence emerging business models? Other potential research challenges to be addressed include the technology venture gap, the disruptive resonance of some technologies rather than others, and what drives successful social entrepreneurship.
New Digital ventures theme will address research problems and training needs at the interface between digital technology, economics and management science, and commerce. Researchers will develop skills to engage end users in technology development to ensure societal attitudes and trends, that can influence new product and service development and new business models, are considered. Identity, privacy, trust and regulation issues will be an important feature in creating understanding around how regulatory and legal frameworks should reflect/ adapt to technological changes.
This priority will also provide opportunities for graduates to engage with the venture community, enabling an understanding of what drives companies to engage with academia and the translational steps involved. Centres for Doctoral Training graduates will develop their entrepreneurial skills and become both technology champions and investible, translational experts.