Connected Nation - Pitch: Connected High Street - Chris Speed, University of Edinburgh

Supplementary content information

What does the high street of the future look like? From an internet of printers between shopkeepers, to a mirror that plays music from your childhood when you look in to it, and a system that lets you donate your loyalty card points to charity, design artefacts and digital platforms developed by EPSRC-supported researchers provide insight into how design-led research can enhance the high street shopping experience.

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Chris Speed, University of Edinburgh

Hey I'm Chris, I'm Professor of Triviality now, (audience laughs) from the University of Edinburgh. Thanks for that, I’m sure it’s on Twitter Rachel. I'm here with John, Jane and Mike somewhere in the audience and we're going to present some playful interventions about what’s about to happen to you in the next few weeks.

You’re going to get really stressed; you’re going to do something you've done over the last few years in the High Street which has just been traumatic. Buying for others; buying under conditions in nineteenth century shopping environments; places which essentially haven't changed. These things have popped up but really we're still going to environments in the High Street which are disconnected. Silos, after silos, after silos… which disconnect and carve up all of the things that we’re trying to buy. We compete and we fight at this time of year.

What you'll see as you enter into our little playful space out there is a series of interventions. One being a mirror; if you stare into the mirror you get an exotic photograph of yourself, printed out no less, but it will also recover some memories. It will read your face and look for your age, and take you back to, well for me, to 1985 when I was a playful teenager.

You'll also have a go at beginning to find out what it's like to give away your data. Many of the things over the next few weeks, you'll be exploited. You know you'll be exploited because you have to get those things for your friends and family, ready for the 25th, and in doing that, in competing for that time, you'll give away vast amounts of data. We offer you a chance to give some of those pieces of data back in the form of data and loyalty points, back to some of the charities that might make the most of that kind of economy. So we challenge you have a go with our systems they’re a quite playful design. They’re almost trivial, aren’t they Rachel? (Audience laughs) Thanks very much.