Neo-Demographics: Opening Developing World Markets via Personal Data and Collaboration

James Goulding - University of Nottingham

How can you analyse data that doesn't currently exist? This project uses Big Data analytics to investigate how UK business can better interact with new markets in the developing world via novel forms of geo-demographic intelligence. The development of behavioural segmentations and predictive models from non-standard datasets is resulting in generation of both new insights and invaluable social contributions, from transport planning to disaster management in countries such as Tanzania.

James Goulding leads this data science programme at the EPSRC-led Horizon Digital Economy Hub at the University of Nottingham, researching in the field of machine learning with Big Data.

Broadcasting Thrill

Professor Brendan Walker, University of Nottingham

Are you ready to be thrilled? The EPSRC-led Horizon Digital Economy Hub works with Thrill Laboratory to investigate how biosensing technologies can be used to enhance thrilling experiences across the creative industries. This project focuses on the use of wearable and networked sensors to develop unique live entertainment for TV, advertising, and public engagement.

Brendan Walker runs Aerial, a design practice specialising in the creation of tailored emotional experience. Described by The Times as 'the world's only Thrill Engineer', Brendan is Principal Research Fellow at the University of Nottingham and is currently a presenter on BBC Coast.

Connected High Street

Chris Speed, University of Edinburgh

What does the high street of the future look like? From an internet of printers between shopkeepers, to a mirror that plays music from your childhood when you look in to it, and a system that lets you donate your loyalty card points to charity, this series of design artefacts and digital platforms developed by EPSRC-supported researchers provide insight into how design-led research can enhance the high street shopping experience.

The Connected High Street research team is a combination of design researchers, social and computer scientists from the universities of Edinburgh, Dundee and Northumbria. Chris Speed is Chair of Design Informatics at the University of Edinburgh, where his research focuses on the Network Society, Digital Art and Technology, and the Internet of Things.

LifeGuide - Online Support for Improving Health

Professor Lucy Yardley, University of Southampton

No programming background? No problem. LifeGuide is a set of unique software resources that allows people without programming skills to create interactive websites and apps to support health. This exhibit showcases how the software has been successfully applied, with posters, demos and downloads illustrating some of the websites and apps that have been shown to improve health and wellbeing.

Lucy Yardley pioneered the development of LifeGuide and the EPSRC-supported UBHave project. Her research addresses how best to both optimise user engagement with digital interventions and to integrate digital support for self-management of health with existing healthcare services.


Professors Richard Penty and Ian White, University of Cambridge

Bored of bad cellphone coverage? This exhibit shows how the EPSRC-supported Radio over Fibre system research at Cambridge and UCL was commercialised via the successful spin-out Zinwave Ltd. Find out about some of the initial research and see a few of the company's latest products which can provide a high speed cellular service using multiple input multiple output technologies (4G LTE MIMO) alongside more conventional services, such as 3G and wi-fi.

Working with Alwyn Seeds at UCL and with EPSRC funding, Richard Penty and Ian White developed a multi-service Radio over Fibre technology for in-building radio distribution. Since founding Zinwave Ltd they have also founded spin-out companies PervasID and eComm.

Lighting the Future

Colin Humphreys, University of Cambridge

Are you switching on to LEDs? Find out about a pioneering technique that allows gallium-nitride crystals to be grown on silicon, rather than on sapphire, reducing the cost of LED manufacture by an expected factor of five. It is estimated that a worldwide move to LEDs, which are far more energy-efficient, would result in annual CO2 savings equivalent to the output of all the cars on the planet.

Sir Colin Humphreys is Professor and Director of Research in the Department of Materials Science and Metallurgy at Cambridge, where he is also a Fellow of Selwyn College.

Making Public Health 2.0 - FeedFinder and AppMovement

Dr Madeline Balaam, Newcastle University

Are you interested in how digital technologies can revolutionise public health nationwide? Come and find out about FeedFinder and AppMovement; two digital tools created by Madeline and her team that put communities in the driving seat, allowing communities to create their own public health content and to become actively involved in commissioning their own public health services.

Madeline Balaam is a lecturer at Newcastle University's Open Lab, with expertise in interaction design and the use of digital technologies to support health and wellbeing. Madeline leads over 20 digital public health projects in Open Lab, including the digital public health strand of the recently launched EPSRC-supported centre in Digital Civics.

BeeWatch and Blogging Birds

Advaith Siddhartan, University of Aberdeen

Can digital technologies bring people closer to nature? This research explores the use of Natural Language Generation (NLG) technology as an interface to communicate environmental data and engage members of the public directly. It has focussed on two nature conservation projects: the reintroduction of red kites into the Black Isle by the RSPB, and a citizen science biological recording project BeeWatch.

Advaith's research focuses on Text Analytics and Natural Language Processing. He is a Senior Lecturer in Computing Science at the University of Aberdeen and is particularly interested in the effective communication of information to diverse users.

Ultra-parallel visible light communications (UP-VLC)

Martin Dawson, University of Strathclyde

Can you communicate through a light-bulb? This exhibit showcases the breakthrough technology of ultra-high bandwidth optical wireless data communications based on solid-state lighting. Come and see how these systems of micro-LEDs can operate adaptively to direct individual Giga-bit/second data streams to different locations. This novel technology will increase the available bandwidth for communications, opening up a new spectrum of possibilities, and create additional benefits such as increased security and energy savings.

Martin Dawson is Professor and Director of Research in the University of Strathclyde's Institute of Photonics. This EPSRC-supported research also involves the Universities of Cambridge, Edinburgh, Oxford and St Andrews.


Dr Andrew McPherson, Queen Mary University of London

How do you create a novel yet familiar musical instrument? TouchKeys transforms the piano-style keyboard into an expressive multi-touch control surface. Capacitive touch sensors on the surface of every key measure the position of each finger, allowing the player to intuitively add vibrato, pitch bends, timbre changes and other expressive effects just by moving the fingers on the key surfaces. In 2013, TouchKeys successfully launched on Kickstarter, shipping kits and keyboards to musicians in over 20 countries.

Andrew McPherson's research focuses on augmented musical instruments which extend the capabilities of traditional instruments, embedded hardware for interactive systems, and musical human-computer interaction.

Resonant Bits

Peter Bennett, University of Bristol and the Pervasive Media Studio

Fancy experiencing resonant interaction? Resonant Bits is a fundamentally new way to interact with digital devices using rocking, shaking, swaying and wobbling. The concept arose in collaboration with Stuart Nolan, a research magician, whilst investigating new methods for measuring subconscious movements of the body. The novel concept has led to the development of swaying music players, soundscape rocking chairs, interactive wine glasses, origami blown by a digital wind and tiles containing topological tales.

Peter Bennett's research is driven by the vision of giving tangible form to digital bits, bringing the virtual out of the computer into the physical world.